🚀Vision & Mission

Why do we exist?

Our Vision

Technology has transformed the way we access financial markets. We have come to expect transparent fees, seamless transactions and freedom of information.

Meanwhile, the experience of investing in fine wine has remained in the Dark Ages. It is expensive, inefficient and opaque.

WineFi exists to make wine investment so easy and so cost-effective that it can form a part of every investment portfolio, for the very first time.

Our Mission

To achieve our vision, we first need to remove the barriers of entry that have prevented mainstream adoption so far. These are high cost, high friction, hidden fees and chronic illiquidity.

Our mission is to build the world's first marketplace for wine investment, streamlining access to this asset class. Members will be able to gain diversified exposure at a fraction of the cost of owning the underlying assets outright, with full price transparency.

Ultimately, our members will be able to trade in and out of the wine markets as easily and cost-effectively as placing a trade on Robin Hood or eToro.